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Account Manager

NO AGENCIES PLEASE.

Email your CV to suits@inbox.co.uk

Inbox is interested in hiring a new Account Manager. This role involves the complete management and development of an established client base and the ideal candidate will have either a digital or direct marketing background. However, a combination of both would be preferable.

JOB DESCRIPTION

The role of the Account Manager is to be responsible for the day to day running of projects related to your accounts under the supervision of the Account Director or Client Services Director. You are expected to be competent in all areas related to your role and be an expert of your subject as such you will have the total trust of clients and the Agency alike.

WHAT THIS IS NOT

This job description is by no means a definitive checklist for your role and is provided only as a guide for you to understand your role and key responsibilities. In recognition of success in your role it is expected that you will regularly exceed the expectations set out below.

YOUR RESPONSIBILITIES

THE AGENCY

You should have a thorough understanding of the Agency, its ethos and the services the agency can offer to its clients. Your role is to ensure we achieve the best for both the client and the agency. You are an ambassador for InboxDMG.

INDUSTRY KNOWLEDGE

It is important you have a good understanding of the digital marketing industry and where InboxDMB fits into that. You should have a broad understanding of the principles of digital marketing and what it can offer to our clients.

CLIENT KNOWLEDGE

  • To add value to what we do you need to have an in-depth knowledge about our clients business and their objectives, this should be set in the context of understanding the clients marketplace and their competitors.
  • In addition you should understand results we have achieved from campaigns run for our clients and the impact they have made on their business.
  • It is your role to ensure we collect examples of competitors work in order this can be shared either internally or with the clients as required.

     

CLIENT MANAGEMENT

  • As Account Manager it is your role to manage the junior/mid level client relationships and to develop a good working relationship with them, responding to their needs quickly and efficiently.
  • You should be able to advise clients on the best possible means of achieving their objectives.

 ROLE WITHIN THE ACCOUNT TEAM

  • You will report to the Account Director or Client Services Director for the clients you work on, however you will be required to keep the whole account team and the other internal departments up to date with any relevant developments.
  • You should be able and willing to provide support within the team as and when required even if it is not on your clients.
  • From time to time you will be required to help the New Business team.
  • You will be required to manage the Account Executive where you are given line management responsibility. It is important that you do this with their objectives in mind and ensure they learn as much as possible from what they are doing in order they can develop.
  • All tasks you are asked to do should be carried out quickly and efficiently. All client work you undertake needs to be progressed through the agency in a quick and efficient manner and it is your role to ensure each department fulfils its role in answering the clients brief.
  • You must demonstrate you understand how and when to delegate when the situation arises, not being afraid to manage upwards as well as downwards.
  • You must demonstrate the ability to motivate not only the account team but also creative and production.

SPECIFIC DUTIES

FINANCE

  • You understand the importance of generating income for the agency and as Account Manager you play a vital role in doing so.
  • You understand the importance of accurate and timely forecasting
  • You understand the clients finance process and have relationships where appropriate with the finance teams in order you can get PO’s and invoicing can be completed on time.
  • You are responsible for all invoicing on your accounts and its completion in time for the monthly cut off.
  • You demonstrate an in-depth understanding of client profitability and the impact our actions or those of the client have on our profitability.

ADMINISTRATION

  • You should prepare agendas for client meetings having liased with the client for their input where necessary.
  • You should attend all client meetings and take minutes, it is important that at any meeting you attend you play an active role as required.
  • You must ensure that a contact report is written and distributed to all relevant parties within 24 hours of the meeting or conference call. The contact report is a legally binding document and therefore is vital to the agency.
  • You must ensure that all status reports are up to date at the end of each week and circulated to the relevant parties. If required you should ensure all parties are available for the status meeting and any client issues identified in order they can be discussed at the meeting.
  • You must ensure that all projects have a timing plan, which is constantly monitored to ensure key dates are met.
  • You must ensure that any information required to compile a creative brief is put together for the use of the account or planning team.
  • You must ensure that a record of all estimates, client issued PO’s and invoices are kept in the client drive.
  • You must ensure all relevant job bags and client files are up to date.
  • You must review the marketing and business press and collect clippings that are directly about our clients but also their competitors.

CREATIVE

  • You should be able to write a compelling creative brief and brief the creative team with the Account Director.
  • You will be able to question creative work and understand why it meets the brief and the clients needs, you will also understand the rationale for the work prior to its presentation and where required be able to document this.
  • You should have a good understanding of the creative process and the technical aspects that drive our creative output. This should be at a level that you are confident to discuss with our clients where required.
  • You should ensure that all work has been proof read by the creative and account team before it is sent to the client.
  • You should ensure that all copy and creative has been signed off by the Creative Director before it is presented to the client.

CLIENT DEVELOPMENT

  • You will be able to spot opportunities for the Agency and be able to use your skill to turn this into a brief or bring in other members of the agency team to convert such opportunities.
  • You should be able to prepare and write client presentations as is appropriate.
  • You should be able to present creative work and documents to clients as required.

PROJECT MANAGEMENT

·         Good project management skills are a critical part of this role.

·         You must ensure that during a project the client is kept aware of all costs and timings or any changes to them that are necessary, it is imperative that they are both approved by the clients

·         It is your role to ensure that all estimates going to the client are correct and have been approved by the department responsible for each of the costs.

·         You must ensure that all work leaving the building has been approved by the appropriate person.

·         You must ensure that all amends from the client are documented and briefed clearly to either creative or production as required. In some instances it maybe necessary to document and agree these changes with the client especially if they are just verbal comments

·         As part of any work done for the client it is your role to ensure that all results are compiled and a ‘wash-up’ document prepared for the client and agency. You will also need to ensure that any successes are documented as a case study/press release in order to be used for PR. You will be responsible for ensuring any PR is approved by the client prior to its issue to the press.

BEST PRACTICE

  • As a representative of Inbox Digital it is important you are abreast of ‘Best Practice’ for the areas in which we operate and can advise clients accordingly. As such you must find and digest this information from appropriate industry bodies such as the DMA and ensure the relevant people within the agency are up to date.

AWARDS

  • You will be expected to write award entries for all the campaigns that you work on that are judged to have a good chance of winning an award. The entries will be written in conjunction with the management team but you will be expected to provide a significant part of the input.

     

CONTACT

No agencies please. Email your CV to suits@inbox.co.uk

 

 
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