Direct digital marketing agency Inbox Digital has developed a viral game called "Sky Dasher" for online insurer esure.

www.skydasher.com

The game is being sent out to a database of 110,000 customers and is conveying two messages. Firstly, to wish them a happy New Year and secondly, to make their customers aware of their travel insurance offering.

Easter is a key time of year for travel insurance renewal and although most people are aware of esure’s motor and home insurance (through the Michael Winner TV ads), the awareness of esure travel insurance is not as high.

The game involves navigating a computer mouse (their new TV character featuring in TV ads) around the world and over hills and mountains. The game will register and remember your best score and your global position, plus you can start your own private league with ten friends competing real-time against each other.

Neil Fisher of esure comments, "This is an exciting, new game that Inbox have built for esure and we’re confident our customers will enjoy playing it. On top of that, we’re looking forward to seeing how viral games help drive traffic and sales to our site".

Paul Stevens, Technical Director of Inbox Digital says," We’re delighted to be producing esure’s first viral game in two years and we’re positive the results will be impressive. The private leagues are a big step in viral gaming."